The Story Behind LEVLL

Hi, I'm Jason, founder of LEVLL.

If you'd told me when I was a kid spending every spare minute chasing a football around that I'd one day be running a nutrition business, I'd have laughed and asked if there was still time to squeeze in a quick game before dinner.

Sport has always been a huge part of my life.

Football was my first love. I played for years, through childhood, my twenties, and well into adulthood. These days, football is mostly something I enjoy from the sofa, occasionally convincing myself I could still do a job in midfield if called upon. The reality is that age, a few extra miles on the clock, and rheumatoid arthritis had other ideas.

I was diagnosed with rheumatoid arthritis at 34. It wasn't exactly a shock given a family history of similar conditions, but it was still a difficult moment. Suddenly recovery mattered more. Joint health mattered more. Sleep mattered more. Everything I'd taken for granted started to require a bit more attention.

That didn't stop me staying active.

Golf became a bigger part of my life after joining a club in 2020, and in 2024 I discovered padel — which quickly became my excuse to spend more time with friends while pretending it counted as cardio. Alongside that, I've always been a regular gym-goer, trying to stay fit, strong and healthy for as long as possible.

Like many people, I wanted to give my body the best chance of performing well and recovering properly.

So I started buying supplements.

And that's where the frustration began.

If you've ever searched for supplements online, you'll know exactly what I'm talking about.

One product has 4.8 stars and claims to change your life.

The next has 4.7 stars and claims to be scientifically superior.

Another has thousands of reviews saying it's amazing, while hundreds of others say it's rubbish.

Then your personal trainer recommends something.

Your mate at the gym recommends something different.

Someone on social media swears by another brand entirely.

Before long you've got five browser tabs open, twenty products in your basket, and absolutely no idea what's actually right for you.

I found myself asking the same question over and over:

"Is this stuff actually any good?"

Most of us end up buying something, hoping for the best, and sticking with it simply because that's what we've always used.

But what if there was something better?

What if there was something more suitable for your goals?

What if it was cheaper?

What if you could skip the endless research and simply get trusted recommendations from qualified professionals who genuinely understand nutrition, recovery and performance?

That's the question that ultimately led to LEVLL.

Before starting LEVLL, I spent my career building products and leading teams across some of the UK's largest technology companies. Throughout that time, I became fascinated by one simple idea:

When people are given the right information, they make better decisions.

Yet in the world of nutrition and supplements, most people are still expected to figure everything out themselves.

Thousands of products.

Thousands of opinions.

Endless marketing claims.

Very little clarity.

LEVLL exists to change that.

Our mission is simple:

LEVLL exists to help people elevate their health and performance by finding the right products for their unique needs, supported by clear, personalised guidance they can trust.

We're building a platform where recommendations are guided by qualified professionals, evidence-based thinking and real-world experience — not whichever brand shouts the loudest online.

Whether you're an amateur golfer trying to improve recovery, a busy parent looking for more energy, someone managing a health condition, a gym enthusiast chasing new goals, or simply someone wanting to feel better day-to-day, we believe finding the right products shouldn't feel like a full-time job.

Our Vision

We want LEVLL to become the most trusted place for personalised nutrition recommendations.

Not a marketplace filled with endless options.

Not another influencer pushing discount codes.

Not another website claiming every product is the best.

Just clear, trusted guidance that helps people make better decisions for their health and performance.

Why We Do It

Because life gets busy.

Because health matters.

Because not everyone has time to spend hours researching ingredients they've never heard of.

And because we've all bought supplements that ended up sitting at the back of a kitchen cupboard.

LEVLL was built for people like me.

People who want to stay active as they get older.

People who care about their health but don't have time to become nutrition experts.

People who simply want confidence that they're spending their money on products that are genuinely right for them.

At 43, my football days are mostly behind me. The weekly match has been replaced by the occasional round of golf, a competitive game of padel, regular gym sessions and the ongoing battle to convince my joints that we're still young.

But the goal hasn't changed.

I still want to perform at my best.

I still want to recover well.

I still want to feel good.

And I know millions of other people do too.

That's why we built LEVLL.

Welcome to the journey